Privacy Policy

EloGuild ("we," "us," or "our") respects your privacy and is committed to protecting personal information you provide when using our website, applications, and related services (collectively, the "Service"). This Privacy Policy explains what information we collect, how we use and share it, how long we retain it, your rights and choices, and how to contact us. By using the Service, you acknowledge that you have read and understood this policy.

1. Information we collect

Information you provide directly. This includes your email address and password (if you register with credentials), display name, username, bio, profile images, game preferences, posts, comments, direct messages, clan applications, recruitment messages, notification preferences, and any other content you voluntarily submit through forms or interactions on the platform.

Information from linked accounts. When you connect Steam or Discord, we receive identifiers and profile data made available through those providers (such as Steam ID64, persona name, avatar URL, Discord user ID, and account age signals used for referral verification). We do not receive your Steam or Discord passwords. OAuth tokens, where stored, are handled according to provider requirements and our security practices.

Gameplay and stats data. Where you authorise integrations or where public APIs permit, we may sync playtime, server activity, or related metadata (for example Rust hours via Steam Web API or BattleMetrics) to enrich your profile.

Automatically collected information. We collect technical data such as IP address, browser type, device identifiers, operating system, referring URLs, pages viewed, timestamps, and diagnostic logs. This data helps us secure the Service, debug issues, analyse usage, and deliver advertising where enabled.

Cookies and similar technologies. We use cookies, local storage, session tokens, and similar technologies to keep you signed in, remember preferences, measure performance, and — with partner configurations — support advertising. See the Advertising section below for important disclosures.

2. How we use your information

We use collected information to:

  • Create, authenticate, and maintain your account;
  • Provide profiles, matchmaking, clans, messaging, and feed features;
  • Process referrals, points, contests, and reward eligibility;
  • Send service-related notifications (including optional Discord DMs);
  • Detect, prevent, and respond to fraud, abuse, and security incidents;
  • Comply with legal obligations and enforce our Terms of Service;
  • Analyse trends and improve performance, UX, and reliability;
  • Display personalised and non-personalised advertising on the Service.

We process personal data where necessary to perform our contract with you, based on your consent (where required), for our legitimate interests in operating a safe social platform, and to comply with applicable law.

3. How we share information

With other users. Information you place on public profiles, posts, clan pages, or leaderboards is visible according to your settings and feature design. Direct messages are shared with recipients.

With service providers. We use hosting providers, database services, analytics tools, email delivery, CDN providers, and advertising partners who process data on our behalf under contractual safeguards.

With advertising partners. We use third-party cookies and data tracking configurations to serve targeted advertisements through partners such as Google AdSense. These partners may collect or receive information about your visits to this and other websites to provide measurement services and targeted ads.

For legal reasons. We may disclose information if required by law, court order, or governmental request, or when we believe disclosure is necessary to protect rights, safety, and integrity of users and the Service.

Business transfers. If EloGuild is involved in a merger, acquisition, or asset sale, user information may be transferred as part of that transaction, subject to this policy or successor notice.

We do not sell personal information for money in the conventional sense where prohibited by applicable law; however, ad-tech partnerships may constitute a "sale" or "sharing" under certain privacy regimes — see Your choices below.

4. Advertising & cookies

We use third-party cookies and data tracking configurations to serve targeted advertisements through partners such as Google AdSense.

Google and other ad partners may use cookies, web beacons, device identifiers, and similar technologies to:

  • Deliver ads based on your prior visits to EloGuild and other sites;
  • Measure ad impressions, clicks, and conversions;
  • Limit how often you see a given advertisement;
  • Build audience segments for interest-based advertising.

You can learn more about how Google uses data in advertising at Google's Advertising Policies and manage personalised ads through Google Ad Settings. Industry opt-out tools such as the Digital Advertising Alliance may also be available depending on your region.

Essential cookies required for authentication and security may not be disabled while using logged-in features. Non-essential cookies may be managed through browser settings; blocking them may affect certain functionality and ad personalisation.

5. Data retention

We retain personal information for as long as your account is active or as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce agreements. Points transaction logs and referral records may be retained for audit and fraud-prevention purposes even after account closure where permitted by law.

Server logs and security records are typically retained for a limited rolling period unless extended for incident investigation. You may request deletion as described below; some data may persist in backups for a short period before being overwritten.

6. Security

We implement administrative, technical, and organisational measures designed to protect personal information, including encrypted sessions, access controls, rate limiting, and secure credential handling. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your credentials and for activity under your account. Report suspected breaches to security@eloguild.com.

7. International transfers

EloGuild may process and store information in countries other than your own. Where required, we implement appropriate safeguards for cross-border data transfers consistent with applicable privacy law.

8. Children's privacy

The Service is not directed to children under 13 (or the applicable age in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us personal data, contact us and we will take steps to delete it.

9. Your rights & choices

Depending on your location, you may have rights to access, correct, delete, restrict, or port your personal data, and to object to certain processing or withdraw consent. You may also have the right to lodge a complaint with a supervisory authority.

To exercise rights, email privacy@eloguild.com. We may verify your identity before fulfilling requests. California residents and other U.S. state residents may have additional rights regarding sale/sharing of personal information and targeted advertising — contact us for region-specific disclosures.

You may unsubscribe from non-essential marketing emails using the link in those messages. Discord notification preferences can be adjusted in your account settings where available.

10. Third-party links

The Service may contain links to external websites (game stores, clip hosts, Discord servers, etc.). We are not responsible for the privacy practices of third parties. Review their policies before providing personal information.

11. Changes to this policy

We may update this Privacy Policy periodically. The "Last updated" date below reflects the latest revision. Material changes may be communicated through the Service or by email where appropriate. Continued use after changes take effect constitutes acceptance unless prohibited by law.

12. Contact us

For privacy questions, data requests, or concerns about advertising practices, contact privacy@eloguild.com or visit our Contact page.

Last updated: July 2026